What we do?
Branding
Graphic design
Illustration Editorial design
Packaging
Poster design Animation
Blekk © provides, thanks to external collaborations, the possibility of integrating additional skills managed under its own supervision (for example copywriting, social media management, content production, advanced level animation, programming etc.)
How we do it?
The Strategy
The strategy is the backbone of all our projects. The purpose of each brand is to be able to convey its philosophy to the target audience, creating a relationship of trust that goes beyond the simple choice of the product or service that it offers. Once the values and characteristics are recognized, only a concrete strategy can translate the essence of a brand into a proper and functional visual communication, not based solely on aesthetic standards.
The Essence
In today’s world, every brand has to deal with countless competitors in every sector. An innovative brand bases its roots on the characteristics and values that position it on a different level than competitors. We aim first of all to know the essence of a brand, the values that make it unique compared to the common characteristics and the different characteristics of the competitors.
How can we do it?
Our projects always start from a strategic foundation as a preliminary part of the project, regardless of its size. This means that we base the work on a possible strategic document or the client’s business plan so that the design has a purpose not merely aesthetic, but functional and targeted. If the customer does not have a strategic document, we elaborate it together with a workshop or a dedicated session, to capture the essence of the brand.
